PERAN TRUSTING ATTITUDES DALAM MEMEDIASI PENGARUH PERCEIVED USEFULNESS TERHADAP NIAT BELANJA ONLINE

  • Ni Putu Unik Lestari Mahayanti Fakultas Ekonomi dan Bisnis Universitas Udayana
  • Ni Made Purnami Fakultas Ekonomi dan Bisnis Universitas Udayana

Abstract

The aim of this study was to examine the effect of perceived usefulness of the
online shopping intention Oriflame products with variable trusting attitudes as
mediating variables S1 students study at the Faculty of Economics and
Business, University of Udayana. The variables studied were variable
perceived usefulness, trusting attitudes and intentions online shopping.
Samples are taken as many as 110 students S1 with a sampling method is
purposive sampling. The analysis technique used is the test Sobel and path
analysis. Results of the analysis found that variables perceived usefulness
positive and significant impact on the intention of online shopping, the variable
perceived usefulness positive and significant effect on the trusting attitude,
variable trusting attitude positive and significant impact on the intention of
online shopping, the variable trusting attitude is not significant mediating
effect of perceived usefulness on intentions online shopping.


Keywords: online shopping intention, perceived usefulness, and trusting
attitudes.

Published
Jul 21, 2018
How to Cite
MAHAYANTI, Ni Putu Unik Lestari; PURNAMI, Ni Made. PERAN TRUSTING ATTITUDES DALAM MEMEDIASI PENGARUH PERCEIVED USEFULNESS TERHADAP NIAT BELANJA ONLINE. Sekolah Tinggi Ilmu (STIE) Ekonomi Triatma Mulya, [S.l.], v. 21, n. 2, p. 82-98, july 2018. ISSN 2622-1489. Available at: <http://triatmamulya.ejurnal.info/index.php/triatmamulya/article/view/62>. Date accessed: 01 may 2024.
Citation Formats
Issue
Vol 21 No 2 (2015): Jurnal Ilmiah Manajemen dan Akuntansi
Section
Articles