PENGARUH BAURAN KOMUNIKASI PEMASARAN DIGITAL DAN KONVENTIONAL TERHADAP BRAND AWARENESS DAN BRAND IMAGE INTERNET SERVICE PROVIDER (ISP) DI KOTA DENPASAR

  • Ni Made Purnami Fakultas Ekonomi dan Bisnis Universitas Udayana

Abstract

The research wish to know the influence the influence of the digital and
konventional marketing mix communication on brand awareness and brand image
Internet Service Provider (ISP) in Denpasar. The population were the inhabitants
of Denpasar City which had been used either one of the internet provider. The
size of the sample was 95 persons, which using the purposive sampling. The
technical of analisys in this research are using the regression analisys. The result
shown digital and konventional marketing were partially have positive influence
and significantly on brand awareness Internet Service Provider (ISP) in Denpasar
and brand awareness was positive influence over the brand image Internet
Service Provider (ISP) in Denpasar


Keywords: digital m arketing, konventional marketing, brand awareness, brand
image

Published
Jul 21, 2018
How to Cite
PURNAMI, Ni Made. PENGARUH BAURAN KOMUNIKASI PEMASARAN DIGITAL DAN KONVENTIONAL TERHADAP BRAND AWARENESS DAN BRAND IMAGE INTERNET SERVICE PROVIDER (ISP) DI KOTA DENPASAR. Sekolah Tinggi Ilmu (STIE) Ekonomi Triatma Mulya, [S.l.], v. 21, n. 1, p. 28 - 41, july 2018. ISSN 2622-1489. Available at: <http://triatmamulya.ejurnal.info/index.php/triatmamulya/article/view/56>. Date accessed: 24 june 2026.
Citation Formats
Issue
Vol 21 No 1 (2015): Jurnal Ilmiah Manajemen dan Akuntansi
Section
Articles