ANALISA NILAI VALUASI PERUSAHAAN STARTUP BERDASARKAN FAKTOR KEUANGAN DAN NON KEUANGAN (STUDI KASUS PERUSAHAAN STARTUP XYZ)

Abstract

Startup can experience a very drastic success or failure. This is what distinguishes startup with business companies in general .. XYZ is one of the startup from Bali that offers audio stimulation application products to optimize brain development in the fetus during pregnancy. The potential of XYZ to prey on the Indonesian market is quite wide open, but if it is not balanced with proper company valuation calculations, XYZ can lose the opportunity to get help from investors. This research took place during 2016 at Startup XYZ. The types of data used are qualitative data such as the Founder team, potential customers, previous funding positions, copyright, competitor, and quantitative data such as the Startup financial statements. The data in this study were collected using data collection technique by observation, interview, and literature study. The method of data analysis by means of quantitative analysis is the projection analysis of financial statements based on scaling stage method. Qualitative analysis is by doing data reduction, data presentation and drawing conclusions. This study concludes that the value of Startup XYZ company valuation is Rp 4,705,427,801.00. Based on the analysis of non-financial factors, Startup XYZ has several things that can add value to the company's valuation of investors in investing such as: Founder team who have expert and have strong experience in their field, has a potential customer and clear user target and Large and currently exploring cooperation with one of the largest dairies in Indonesia, previously had received a funding grant from Kemenristekdikti, Startup XYZ has been copyrighted applications since November 19, 2015, while for the brand certificate is still in the process of handling. Viewed from the competitors With XYZ-like criteria, it is possible that XYZ will be an equivalent application to similar companies in the world, at least for the target market in Indonesia.

Keywords: Startup, Valuation, Corporate Value, Investor